Drafts
Thesis: Perfume advertisements sell and overly sexualized or submissive version of a woman portraying her as a “sex symbol” or object requiring mans admiration or attention, this is damaging to women in society because it causes insecurity and women to base their value on a mans judgment or their sex appeal as compared to this “ideal body type” rather then other more consequential values.
Intro P1-
- Today’s competitive industry sells sex in order to appeal to the general public
- Use of an “ultra sexualized” or submissive woman (women buy into this image)
Perfume P2-
- Perfume has always been viewed as a form of a woman’s allure
- Like makeup or clothing it amps a woman’s self esteem or sex appeal making her even more tempting and desirable
Marketing P3-
- Marketing campaign has become more and more sexualized to a point where it has become more corrupt then engaging (women in increasingly submissive or sensual positions)
- Scanty clothing, lustful expressions, empowers man over woman, submissive to man
- The woman is either dominated by man or calling out for mans attention
- This campaign destroys a woman’s ability to view herself as independent and pressures society to become adversely sexual.
GUCCI ENVY-
- Extremely sexualized image
- “Sexually displayed towards man and for man”
- “Whore” in society yet acceptably marketable?
GUCCI envy me-
- Dark and sensual
- Body language towards the man, obtained by her sexual presence
- Immoral behavior in society
COCO MADEMOISELLE-
- Empowers mans clothing articles
- Mademoiselle means young and unmarried yet she is covered in gentlemen’s clothing
- Suggests young and dissolute sexuality
DOLCE & GABBANA the one-
- Artfully lustful positions
- Sensual and submissive
- Without principles but sells the idea of being a “sex symbol”
M. By Mariah-
- Submissive position
- Sells a woman’s innocence short
- Sells sexual allure rather then other empowering characteristics
Dior Addict-
- Degrades women sexuality and controversial use of words “addict”
- Symbolizes a drug “addiction” to her sexuality as she is an addict to the product
- Sells corruption of a woman’s sexuality and herself
UNFORGIVABLE WOMAN-
- Woman is positioned submissively
- Man appears to be forcing himself upon her
- Gives imagery of non concentual sex
- Sell woman as weak and man as powerful because the woman is consenting to his will
DOLCE & GABBANA parfums-
- Submissive image
- Sells passive sensuality and willingness to belong to a man
CKIN2U-
- Submissive image
- Marketed towards a younger audience
- Teaches a lack of respect for ones sexuality and morals
- Man looks powerful and woman looks weak
- His belt buckle is undone….
Intimately BECKHAM NIGHT-
- Woman is in a position of sexual submission
- His arm is locked around her neck
- Sells woman’s sexuality short because it sells a woman’s need for a man to desire her and the ease at which she submits to him
Stereotypical Views Advertisements P4-
- Women are confined to certain gender roles ways they can look act and be perceived
- Creates an ideal body image in society (most women don’t look that way)
- Sexualized Barbie dolls
- Dissatisfaction in the average woman’s body type
- Ads depicting a woman as a sex symbol sell because she believes they will enhance her appearance
- Issues with eating disorders and insecurity as well as lowered self esteem
- Women are devalued because they are degraded as objects rather then individuals
Body Images and Advertising P5-
- Unattractive and old or pressured to have a “perfect body”
- Ads sell importance of beauty rather then more important qualities like heath and knowledge
- Young girls obsess over their appearance as a measure of their worth
- Ad campaigns feed on our insecurities by giving us products with the sexualized images we idolize
Conclusion P6-
Advertisement today has given societies woman a very skewed view of what she should be. In perfume ads she is not only immorally and suggestively depicted but even so much as submissive to a man overpowering her. Society today claims to teach that nothing is less attractive then a woman who needs a mans approval to be empowered but some of the most popular product campaigns sell the opposite image. To be a sex symbol because a woman is desired rather then because she is independent, because she is wearing hardly anything rather then because she is wearing her dignity, because she has a man, rather then because she has ambition, and women are buying into this! This is what the industry sells to us, a scent that does not distinguish our beauty but corrupts our sexuality, and that repulsive truth is certainly a fragrance with no allure.
